Perception

So much is taught about marketing, yet it is suprising to still find that most businesses do not have an understanding of the fundamentals. More than this, it seems even those with a degree in marketing lack an understanding of 'real world' marketing - or more precisely, they get confused with the many different 'foundational concepts' that they are taught. One says, marketing is about needs and the other says it is about belief - so, which one is right?

So many times we see business owners and trained marketeers pay lip service to the fundamentals and their promotional material - even their entire strategy - completely misses the point. So in this course we will cover off what marketing really is all about and how to apply it in the real world.

To learn all about effective real world marketing, enrol today and get the Magic Beans.

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